Problem Statement
The usability issues present on Motley Zoo's website can potentially hinder its users from accomplishing their objectives, resulting in their goals being unfulfilled. Therefore, a thorough evaluation of the issues that exist on the website, coupled with a redesign that prioritizes user experience, is necessary to address these concerns.
Heuristic Evaluation
User Interviews
User Personas & Stories
Usability Testing
Prototyping
User Research
User interviews helped uncover the objectives behind visiting sites similar to Motley Zoo. The interview was conducted among 9 participants.
44.4%
4/9 Participants
To get general updates on animal welfare
33.3%
3/9 Participants
To find pets for adoption and donations
22.2%
2/9 Participants
To volunteer or find opportunities to help
The reasons and objectives that users have for visiting the Motley Zoo website were systematically analyzed. This data was then organized into three overarching categories to provide clear insights into user motivations.
Adopting a Pet
Making a Donation
For Entertainment
User Personas
The personas created assisted in understanding the users frustrations, challenges and the goals they would like to achieve from Motley Zoo’s website.
Usability Test Results
76%
Task Success Rate
05
Task Participants
12
Tasks Tested
21
Usability Issues
06
Areas Tested
The usability test assisted in identifying functionalities in the website that needed to be addressed
Donation Functionality
Transaction Information
Pet Search Functionality
Adoption Resources
Volunteering Opportunities
Updates on Animal Welfare
High fidelity Prototypes
Hero section redesigned to enhance aesthetics and house clear CTAs
Refined donation process
View Prototype
Streamlined pet search functionality
View Prototype
Reimagined site structure and content placement for easier information consumption
View Prototype
